Hayward Lakes Visitor Bureau

Photography / Videography / Drone Photography / Social Media / Web Design

Hayward Lakes Visitor Bureau is a destination group that, despite their size, is busy year-round with 8 world class events from the Lumberjack World Championships to the American Birkebeiner.

I was tasked with creating social media content and produced an evergreen photo library for them to use in the future.

American flag blowing in the wind on a pontoon. The sun is peaking through a sliver between the blag and the pole.
Sunset over a flowage. The sun is shinning just between the ground and the cloudy sky.
A low shot of two snowmobiles driving by on a frozen lake.
Straight down shot of a bin of fresh picked cranberries.
Two snowmobiles riding down a single track trail that is covered by trees on both sides.
A bright yellow Aspen tree in fall on the band of a river. the Water is smooth enough to see a mirror image.
A bike trail snaking into a wooded area during fall.
Three vintage snowmobiles coming off a frozen lake during a blizzard.
A side-by-side hauling down a trail and splashing in a puddle.
A captain walks to his boat before heading off for a fishing tournament.
A fisherman at sunset. The sun is setting on the far side of the lake and the fisherman in his boat is just a silhouette.
A pontoon boat heading off for a sunset cruise around the lake.
A straight look into some woods during fall. Neither the top nor the bottom of the trees can be seen.
A handmade sign for snowmobiles parking at a popular stop in the trails that serves both food and gas.
Sign number 21 indicating the trail goes left. The speed limit is 55 miles per hour. And that this is intersection number 77 in Sawyer County.
A drone was used to recreate a phot of downtown Hayward that was originally shot back in 1918.
An aerial shot of Big Island on Nelson Lake in Sawyer County WI.
A fisherman up early on Tiger Musky Cat Flowage in Sawyer County, WI.
A jet ski pulling an inner tube on a clear summer day.
An high view point of Pat's Landing on Chief Lake in Sawyer County, WI.

Alongside capturing photos in the area, I was also given the freedom with their social media to maintain a playful vibe. One idea that really took off was dressing up the Freshwater Hall of Fame Musky for each holiday. My goals was to trick people into thinking these were real decorations on the fish.

The Hall of Fame Musky with bunny ears on for Easter.
The Hall of Fame Musky with a Santa hat on for Christmas.
For April 1st, we tried to fool people that the large structure of a fish was moved across Downtown.
St. Patty's day was difficult by putting a leprechaun's hat on the fish.
We photoshopped an Uncle Sam's hat on the fish for the 4th of July.
For Halloween we placed antlers on the fish.
From Halloween, we went to Christmas. Left the antlers on, changed the photo to winter and threw on a red nose.
For New Years, it was another difficult one but placing a tinseled headband on the fish.

The first project that started the long relationship with Hayward lakes was a new website. I worked closely with Hayward Lakes staff to review and rebuild the extensive site map. Balancing the events, the members, and the inside scoop for itineraries, a new navigation structure was developed. Extensive planning and content gathering rounded up details on nearly 900 businesses and organizations.

Hayward Lakes Website desktop homepage
HaywardMockStaypage.jpg
HaywardMockEatpage.jpg
HaywardMockblogpage.jpg
Previous

Signalfire Creative Marketing